Creating a 360* Product View

In my Web-Based Retail Management class, we had the opportunity to learn how to use Foldio360. This technology allows consumers to view the product in a three dimensional aspect. Consumers are able to rotate the product image 360 degrees to educate themselves on the product. Omni-channel retailers can use Foldio360 to create content marketing to educate and appeal to new consumers as well as existing.

It is important for e-commerce companies to create product rotation images for merchandise because consumers are able to have a better understanding of the product before purchasing an online order. This technology can help consumers create a relationship to the product through the screen. Blog posts, videos and shareable photos are examples of the awareness stage in the content marketing funnel. Technology such as Foldio360 can educate potential consumers to move onto the evaluation stage.

Evergreen content is the media that will continuously be relevant to customers without seasonal effect. It is the most effective content that omni-channel retailers can implement to create consistent traffic on Retailers online presence.

Citation: Textbook: Omnichannel Retailing in Fashion Business (manuscripts) by Jai, Tunmin C. & Kim-Vick, J